Digital Marketing


Digital Marketing has changed how individuals and businesses communicate. It has completely revamped traditional marketing, as more and more people turn online to get their needs met. With more people across the globe hanging out on social media, it has become the best place for businesses to meet their audience. Hence social media influencer hold a key role in business marketing and can attract a lot of new customers to existing business

Duration:  5 days
Session 1 :  9.00am to 1.00pm
Session 2 :  1.00am to 6.00pm

Course Objective

  1. Understanding Inbound Marketing Fundamentals: Participants will be able to understand the Inbound Methodology and how it helps businesses attract, engage and delight customers. This methodology will help participants contextualize all of a business’s marketing efforts analyse their efficacy, and propose new strategies for growth.
  2. Creating an effective inbound marketing strategy: Participants will be able to create a comprehensive inbound marketing strategy, including:
    • Buyer personas and buyer’s journey definition to identify and target ideal leads and customers
    • Content marketing, search engine and social media strategies to attract new people to a brand
    • Bots, conversations, email and automation to engage with people in a business contact database.
    • A strategy to delight existing customers to solidify value and create additional growth through evangelism.
  3. Understand how software and technology enable businesses to go-to-market today: Students will be able explain how modern businesses use technology – from blogging software to CRM to chatbots – to create a delightful end-to-end experience for their visits, leads and customers.

Course Content

  1. Introduction to Digital Marketing
  2. Introduction to E-Commerce
  3. Strategy & Planning
  4. Search Engine Marketing
  5. Display Advertising
  6. Social Media Marketing
  7. Email Marketing
  8. Mobile Marketing
  9. Search Engine Optimisation
  10. Web Analytics

Digital Marketing