MICRO CREDENTIAL IN DIGITAL BUSINESS

PROFESSIONAL CERTIFICATE PROGRAMME

6 DAYS TRAINING

The program is an opportunity to improve your digital marketing skills. It focuses on using the latest technology to make marketing better and more innovative. You’ll learn about automation and using data to make good decisions. These skills will help you create impressive marketing strategies that put you ahead of others. The program promises to be a great experience, giving you the skills, knowledge, and tools you need to succeed in digital marketing.

Course Content

Introduction to Digital Marketing and Industry 4.0

  • Overview of Digital Marketing Landscape
  • Key Concepts of Industry 4.0
  • Integration of Industry 4.0 in Marketing

Digital Marketing Strategies and Planning

  • Developing a Digital Marketing Plan
  • Target Audience Identification
  • Content Marketing Strategies

Social Media Marketing and Influencer Collaboration

  • Social Media Platforms and Trends
  • Creating Engaging Content
  • Leveraging Influencers in the Digital Age

Data Analytics and Customer Insight

  • Importance of Data in Digital Marketing
  • Analyzing Customer Behavior
  • Implementing Data-Driven Campaigns

Automation and Artificial Intelligence in Digital Marketing

  • Marketing Automation Tools
  • Chatbots and AI in Customer Interaction
  • Case Studies on AI-Driven Campaigns

Objective

This professional certification program from City University of Paris aims to equip participants with advanced digital marketing skills, emphasizing the integration of Industry 4.0 technologies

Learning Approach

DESIGNED WITH A FOCUS ON REAL WORLD RELEVANCE
REAL-WORLD CASE STUDY
HANDS-ON ASSIGNMENTS
INDIVIDUALIZED INSTRUCTOR
CAREER GUIDANCE

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